You may be holding an exhibition in the up coming months or following year and are keen to promote your show by using your website to increase the interest generated exhibit companies stand display. There are many ways you can utilise your website to promote your event or stand, below we discuss a few of the more practical and realistic ways, including adding event information on your site, writing about the event in your blog, sending information out to your website subscribers list and also using your email signature to detail your latest exhibition.

1. The most simplistic way to promote your presence at an upcoming exhibition is to heavily promote it on your website. Remember to list your event in plenty of time for potential visitors to plan around the date. Also be sure to detail clearly where the event will take place and prehaps detail clearly how people can get to the event. Giving exhibition directions and parking information for example.

2. Take advantage of the contacts you have already built up by trade show exhibits your mailing list. Again, ensure that you give the recipient enough time to prepare for the exhibition. In other words, send out your newsletter or email promotional materials one or even two months in advance of the exhibition. Do not bombard subscribers to your mailing list and if necessary, group exhibition information into fewer emails. It is very important also to ensure that you carefully word the subject bar in your email send. Ensure you avoid the known list of poison words, i.e. words related to education or the word free etc. carefully word your subject line to avoid your exhibition promotional email ending up as spam.

3. Make sure to use your blog to promote your up coming event and again, ensure you give clear information on your blog for potential visitors to your exhibition. If for example you have a banner stand at an Arts and Crafts event, make sure you detail clearly on what spot your banner stand, or perhaps pop-up stands will be. The nature of blogs is such that they are intended as places for adding good content and good information. Try not to blatantly use your blog as a marketing tool. Having said that, feel free to mention where you will be and when in the future on your blog.